PROFILE

Marketing Specialist with experience in the software development, video editing, 3D animation, biomedical and consulting industries. Demonstrated expertise in project management, planning and producing documentation, website content management and graphic design. Accomplished in working with multi-disciplinary technical and creative teams. Able to execute on corporate objectives and deliver quality projects on time and within budget. Strong communication skills and out-of-the-box thinking provide innovative and effective solutions to challenging assignments.

EXPERTISE INCLUDES:

TOOLS:

Adobe Photoshop, Adobe Illustrator, Macromedia Studio MX, Adobe Framemaker, Quark Xpress, Microsoft Project, Adobe Premiere, Softimage 3D, Avid DS, RoboHelp, Flash, Microsoft Office Suite, Visio, HTML, CSS, XML.

WORK EXPERIENCE:

Marketing Specialist (2000 – Present)
Iconic Media, www.iconicmedia.com
Ladera Ranch, CA

• Providing marketing and public relations consulting and services, including planning and strategy, marketing requirements documentation, web design, media relations, publications, brand and identity management, development communications and special projects.

• Other deliverables include: marketing collateral, tradeshow graphics, product labeling, online Help, courseware development, corporate video and presentation templates.
  
• Managing virtual teams of contractors, multi-media specialists and print production vendors, ensuring that projects are completed on time and within budget.

Technical/Marketing Communications Specialist (1999 – 2000)
Chromavision Medical Systems, Inc., www.chromavision.com
San Juan Capistrano, CA

• Launched corporate brand and image management initiative to ensure consistency of messaging across all marketing communications deliverables.
• Developed, managed, and implemented website redesign strategies.
• Directed communications activities from technical publications such as white papers and laboratory handbooks to marketing collateral and executive presentations. Worked with software developers and sales force to develop training video and courseware.

Education Publications Manager (1998 – 1999)
Softimage, Co. (subsidiary of Avid Technologies) www.softimage.com/edu
Montreal, Canada

• Managed all Softimage Education publications, designing, writing, editing and producing content, building a library of consistent and reusable courseware.
• Ensured the quality, continuity, style, and presentation standards, streamlining printing and production processes, reducing production time by 30% and printing costs by 50%.
• Maintained content of Softimage Education website, interfacing with developers, demo artists and animators, shortening the information update cycle from one month to two weeks.

Information Developer (1995 – 1998)
Softimage Co. (subsidiary of Microsoft Corporation) www.softimage.com
Montreal, Canada

• Created the SOFTIMAGE 3D Animating Guide, interfacing with Program Managers, Product Managers and Animators, producing award-winning document.
• Created product installation documentation and online help, working with developers to produce installation software, simplifying installation process for end users and reducing cost of printing by 60%.
• Managed documentation plans and User Education schedules, creating and writing plans, improving documentation workflow.
• Managed documentation requirements, performing user and task analyses, producing information requirements to satisfy users and developers of next generation products.

Research and Development Program Manager (1994 – 1995)
Thought Technology Ltd., www.thoughtechnology.com
Montreal, Canada

• Created production plans and project definitions for existing and developing products, liaising with Marketing, Engineering and Quality Assurance, improving resource utilization and identifying speed bumps in the development process.
• Created documentation of hardware and software for biomedical products, interfacing with engineers, developers and users, producing user manuals, instruction guides and product literature.
• Developed research protocols and packages, working with psychologists and health care practitioners, shortening product review cycle by 30%.
• Liaised with FDA reviewers, defining pre-market notification requirements, producing 501(k) submission documents for FDA approval.

Information Technology Specialist (1991 – 1994)
Arvamus Risk Group, www.arvamus.com
Montreal, Canada

• Developed user manuals for custom software applications, designing and writing printed and online versions, producing products having textual and visual impact and ease of use.
• Produced final versions of consulting reports, obtaining and editing content, creating graphics, ensuring a consistent company image and quality product.

AWARDS:

1998- C.R. Bard Spectrum EMG System User's Guide: Award of Achievement
Society for Technical Communications

1997- SOFTIMAGE 3D Animating Guide: Award of Merit
Society for Technical Communications

EDUCATION:

B.A., Specialization Psychology
Concordia University, Montreal, Canada

Diplome d’Etudes Collégiales
John Abbott College, Ste. Anne de Bellevue, Canada